Brand concept refers to the concept that can attract consumers, establish brand loyalty, and then create a brand (and market) dominant position for customers. Brand concept should include core concept and extension concept.

It is necessary to maintain the unity and integrity of the brand concept, specifically including the business field (industry, main products, etc.), corporate image (transnational, local, etc.), corporate culture (rigorous, enterprising, conservative), product positioning (high-grade, medium-grade, low-grade), and product style (fashion, trendy, dynamic).

Brand is an identification mark, a spiritual symbol and a value concept. It is the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. Only with the power of innovation can we be invincible in the fierce competition, and then consolidate the original brand assets and participate in the competition at multiple levels, angles and fields.